Marketing

  • Networking for business

    2011-11-28

    A networking event is a great way for you to meet new people in a non-selling capacity. The key to networking success is to avoid selling directly. The best networkers are always friendly, relaxed and very keen to ask questions about other businesses. This is because they are concentrating on getting to know the right [...]

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  • Business Website Errors

    2011-11-26

    Less is often more when it comes to building business websites. It can be difficult to build a professional looking website, especially if you are working on a tight budget and it is your first ever attempt. Never start building a website without clear objectives. Consider whether you are aiming to perhaps increase sales or [...]

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  • Using a Business Website as a Marketing Tool

    2011-11-22

    To save money, the marketing budget is often the first cut that a small business owner will make. The main problem with this method of saving money is that it hurts them in the long run because they will be unable to attract new customers. However, it is possible to still reduce advertising expenditure by [...]

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  • Dividing Your Market in to Segments

    2010-07-10

    If you are trying to start an effective marketing campaign for your small business, it can be very helpful to divide your market up into segments first. Segmentation involves placing your customers and potential customers into similar clusters based on features they have in common. This allows your marketing to be much more specific and [...]

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  • Marketing Strategies for Small Business

    2010-05-27

    Marketing is quite possibly the most overlooked aspect of small business management. Owners of small businesses are always extremely busy and often focus what little time they can set aside for marketing on trying to retain their existing customers rather than attempting to attract new ones. However, without new customers a business can never survive [...]

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  • Stretch Your Marketing Budget Further With A Website

    2010-03-03

    Advertising is an expensive necessity for small businesses. When faced with financial hardship, the advertising budget is often the first cut that a small business owner will make. The main problem with this method of saving money is that it will really hurt them in the long run because they will be unable to attract [...]

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  • Client Conservation Tips For Small Business Owners

    2010-02-09

    It is no secret that working to retain your existing customer base delivers far greater rates of success than attempting to attract new clients. As a small business owner, statistically around 80% of sales will come from just 20% of the existing customer base. Despite this, the majority of business promotions are aimed at attracting [...]

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