Online Marketing

• Small Business Branding

  2012-02-03

  Every business, regardless of its size, has a brand. Good branding is a great way of attracting and retaining customers. Branding helps your business become well-known. A brand is a lot like a personality, you might even regard it as the personality of your business. With this in mind, consider whether your brand is regarded [...]

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• Business Marketing Strategies

  2012-01-09

  Marketing is perhaps the most overlooked aspect of small business management. WinWeb recognise that small businesses have very little time to spend on formulating online marketing strategies. Owners of small businesses are always extremely busy and often focus what little time they can set aside for marketing on trying to retain their existing customers rather [...]

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• Small Business E-Commerce

  2012-01-06

  Companies without an online presence are rapidly being left behind by their competitors. Small businesses have found that selling online has become an increasingly important aspect of everyday business life. E-commerce is an extremely powerful tool that costs very little to utilise effectively. A small business that makes good use of e-commerce is able to [...]

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• Advice for Building a Small Business Website

  2011-12-22

  A poorly designed website can be very damaging to the reputation of a business and cost them sales and customers. Here are some handy hints for anyone looking for a business website: • Put your logo on every page of your website so that people can identify what company they are looking at, even if [...]

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• Targeting the Right People

  2011-12-21

  It is critical to recognise that without properly identifying your target market, all your marketing efforts and expenditure will be pointless. If you ask small business owners to tell you about their target market, most will struggle to define their customer base. This makes it extremely difficult for any marketing campaign that they conduct to [...]

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• Bootstrap Marketing

  2011-12-20

  If you are launching new products or services on a bootstrap budget it can be very difficult to spread the word. Often not even your existing customers are ever aware that you have expanded your product range. To solve this problem, you have to get creative. Mention your new products on every form of correspondence [...]

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• Christmas: The perfect time to upgrade your website

  2011-12-13

  Xmas is often the busiest time of the year for entrepreneurs. The great thing about Christmas is that it can provide a much needed sales boost for struggling small businesses. Being online allows a business to expand their horizons in terms of what they expect from a successful Xmas period. A great business website allows [...]

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• Selling through a website

  2011-12-11

  Start using our simple website builder to construct a home for your business on the Internet. A lot of small businesses would like to start selling their products and services online but have no practical idea of how to turn their ambition into a reality. If this sounds just like your business, it is time [...]

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• Making money from websites

  2011-12-06

  The first step for all business websites is to look professional and the best way to do this on a tight budget is to use website building software with pre-existing templates. It is now absolutely necessary for every small business to have a website with an online store to sell or distribute their products or [...]

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• Building an Online Business Reputation

  2011-11-30

  In the increasingly networked modern world it has become even essential for your company to be portrayed in a positive light. However, it has also become more difficult than ever for a business to control what other people are saying about them. A good reputation often the key to long-term business success. It builds a [...]

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• Online Press Releases

  2011-11-28

  We can take all the hassle out of the process and create the maximum amount of publicity for your small business. If you are trying to generate publicity for your business, a virtual press release is extremely helpful. You can get mass coverage on many websites simply by sending one e-mail out to a large [...]

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• Business Website Errors

  2011-11-26

  Less is often more when it comes to building business websites. It can be difficult to build a professional looking website, especially if you are working on a tight budget and it is your first ever attempt. Never start building a website without clear objectives. Consider whether you are aiming to perhaps increase sales or [...]

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