product launch

  • Targeting the Right People

    2011-12-21

    It is critical to recognise that without properly identifying your target market, all your marketing efforts and expenditure will be pointless. If you ask small business owners to tell you about their target market, most will struggle to define their customer base. This makes it extremely difficult for any marketing campaign that they conduct to [...]

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  • Marketing a new product

    2011-11-24

    Small businesses have to be creative when it comes to spreading the word about a new product or service. It can be frustrating launching a new product because it often feels like no-one is listening. You may genuinely believe that you have created something that there is a market for, but simply cannot reach the [...]

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  • Launching a new product

    The process of turning an idea into a business can be lengthy and disheartening Despite this, it is important to stay positive. Every year, thousands of new products are launched and some become household names. If you feel that you have a great idea for a new product, you need to start working at turning [...]

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