• Targeting the Right People


    It is critical to recognise that without properly identifying your target market, all your marketing efforts and expenditure will be pointless. If you ask small business owners to tell you about their target market, most will struggle to define their customer base. This makes it extremely difficult for any marketing campaign that they conduct to [...]

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  • Online Press Releases


    We can take all the hassle out of the process and create the maximum amount of publicity for your small business. If you are trying to generate publicity for your business, a virtual press release is extremely helpful. You can get mass coverage on many websites simply by sending one e-mail out to a large [...]

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  • Marketing a new product


    Small businesses have to be creative when it comes to spreading the word about a new product or service. It can be frustrating launching a new product because it often feels like no-one is listening. You may genuinely believe that you have created something that there is a market for, but simply cannot reach the [...]

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  • Top 5 Promotional Material Basics


    Many small business owners often find that they have to write their own promotional material to include in their advertising campaigns and brochures. Here are some tips to make sure that what you write is fit for purpose: Focus on Customers: Don’t be tempted to simply write all about you and your business. Your promotional [...]

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