• Targeting the Right People


    It is critical to recognise that without properly identifying your target market, all your marketing efforts and expenditure will be pointless. If you ask small business owners to tell you about their target market, most will struggle to define their customer base. This makes it extremely difficult for any marketing campaign that they conduct to [...]

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  • Dividing Your Market in to Segments


    If you are trying to start an effective marketing campaign for your small business, it can be very helpful to divide your market up into segments first. Segmentation involves placing your customers and potential customers into similar clusters based on features they have in common. This allows your marketing to be much more specific and [...]

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