Social Media

  • How to use social media to drive traffic to your Online Store


    So, your business now has an online storefront that can be used to sell products or services directly to people on the web. Now what? Setting up your eshop is the easy part. The next stage is somewhat more difficult, as you will need to direct a steady stream of visitors to your storefront in [...]

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  • LinkedIn Page: Features & Benefits


    LinkedIn is THE social network for business. Use it wisely to make powerful networking contacts. There are a number of benefits gained from using LinkedIn to promote your business online: Easy setup: You can quickly create your own essential LinkedIn page to represent your business on the social media network. Reach a specific audience: Want [...]

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  • Google Plus Page: Features & Benefits


    Google Plus is the fastest growing social network, with over 500 million users and counting. There are a number of benefits gained from using Google+ to promote your business online: Easy setup: You can quickly create your own essential Google+ page to represent your business on the social media network. Reach a specific audience: Google+ [...]

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  • Social Media Simplified


    What are the main social media platforms and how can they help your small business? Facebook: Facebook is the “big daddy” of social media. It has evolved from a site for students into a website for everyone. Your mum is just as likely to be on Facebook as your local pizza parlour. Both small businesses [...]

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  • Facebook for Business


    A Facebook page for your business is a great way of building your online reputation. It is an additional channel that can be utilised to build relationships with customers, bloggers and other people in your industry. However, you shouldn’t rush into making a half-hearted attempt at building a page for your business before you properly [...]

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  • Twitter for small business


    Many small businesses sign up to social media accounts and then forget about them. If this is the case for your businees then you are missing out on some great opportunities to learn a lot about your market. Firstly, you should be looking to see if anyone is already talking about your business or products. [...]

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  • Social Media for Great Customer Service


    Social media shouldn’t be looked at as an optional extra for your business; it should, instead, be seen as an integral part of not only your marketing strategy, but also as a vital cog in your customer service repertoire. Social media has far from peaked; Facebook, Twitter, Tumblr and Flikr are all growing rapidly, and [...]

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  • 5 Twitter Marketing Tips


    The microblogging site Twitter is not just for individuals and Twitter marketing is proving to be an effective social media marketing tool for businesses. When you embrace Twitter marketing, you can gain increased company website hits, brand awareness and customer loyalty. Here are a few tips to get you started: 1. Ensure that your content [...]

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  • Focus On Social Media And Business


    We are huge advocates of using social media to help your small business to grow, so this week we’ve found the best articles from across the Web on how you can make social media work for your business. The Most Shared Topics On Social Media Are… – By Sarah Wright on DMA Business, world and [...]

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  • Social Media for Business


    Social Media is something that some businesses think they should be using, some use hesitantly not really knowing if it is for them, and others shun as being a fad that is most definitely not useful for their business. Last week I had the pleasure of attending a seminar held by Shaa Wasmund, who demonstrated [...]

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  • Are Small Businesses Social Media Mis-Fits?


    Figures released this week by insurance company “” were widely reported in a number of publications. Their survey of 1,000 UK SMEs has revealed that only 16% of them had a company Facebook or Twitter account. Considering the amount of press coverage that social media receives and the level of emphasis that is placed upon [...]

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  • Understanding Social Media for Small Businesses


    Social media is a great way for a savvy small business owner to interact with customers and conduct bootstrap marketing. If used correctly, social media will build relationships and increase visitors to your online store. There are a number of social networking sites that have become extremely popular over the last few years and it [...]

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