WinWeb

Getting The Most From Twitter

March 8, 2010

If you are one of the many hundreds of thousands of small businesses that decided to sign up to the social networking website Twitter in the past year, the chances are that you probably tweeted once or twice and then gave up. If this is the case, you are missing out on some great opportunities to learn a lot about your market.

Firstly, you should be looking to see if anyone is already talking about your business or products. Try searching for relevant keywords related to your company in the search bar on the side of the page when you log-in to Twitter, or by going to search.twitter.com. This will allow you to find out what people are saying about you or people in your industry.

When tweeting about a particular topic, try to use hashtags (e.g. #winweb) in order to make it easier for people to find what you are talking about. You can make the hashtag up ā€“ there are no rules about using them. Hashtags are very useful, especially if you need to get instant feedback or responses from a wide audience.

In order to better manage your Twitter account, you should start using one of the free applications that have been created for that purpose. The best of these is probably TweetDeck (http://www.tweetdeck.com/). It will allow you to carefully monitor Twitter for the subjects that you are interested in and will be an extremely useful learning tool.

If you simply want to have more of a presence on Twitter, consider using WinWeb BusinessServices to give your account a boost!